The perpetual return of 'the new', to cite Walter Benjamin, is nothing to write home about. Except perhaps for the slave-drivers in the fashion industry. I've never been interested in the new just in itself, but in the accidental occurrence. In the moment where things don't tally, where productive confusion arises. That's why in the final analysis, although I've laughed a lot with Stewart Home, I even reject the meta-criticism of innovation-fixation articulated in neoism. Neoism says about itself that it's a prefix and a suffix with nothing between the two. I believe Home's missionary fervour in wanting to establish another anti-anti-avante-garde to end all avante-garde movements has long been redundant anyway. The new sorts itself out when it lands in a museum, Boris Groys was right there... Link
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]