Free market, branded imagination — Harry Potter and the commercialization of
children's culture: Article by Jyotsna Kapur. Intro: "Just when it seemed that magic had become passé even in its last home, i.e., children’s culture, along came J.K Rowling’s Harry Potter and the Sorcerer’s Stone. (Chris Columbus, 2001). After all, children’s mass culture in the late twentieth century had derived a great deal of merriment ridiculing the idea of magic as the old fashioned ingredient of nineteenth century children’s tales. They were now simply too tame and, should we say, childish, for a generation that had cut its teeth on video games and marketing campaigns designed to address them as a niche market. [...]" Link
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]
