Science popularisation through television documentary: A study of the work of British wildlife filmmaker David Attenborough: Intro: "In the current television panorama, effective audiovisual communication of scientific contents is one of the most difficult jobs television producers and writers can have, as they must face both intrinsic difficulties of science communication and those of the medium. This might be one of the reasons why, in many countries, science popularisation does not come to programming schedules very often, in spite of the increasingly important role that science is playing in contemporary society. To turn science into good television, it must jump that considerable gap which stands between science and common knowledge. Science attempts to settle a conjoint of systematic ideas, with a logical structure; whereas, very often, common knowledge is non-systematic and based on statements which avoid pure logical rationality. Therefore, when science attempts to reach large audiences, it is necessary to overcome the distance between both types of knowledge, by means of a task of drawing together, which can be achieved either by scientists or professional communicators." Link
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]
