Brand USA is in trouble, so take a lesson from Big Mac: Intro: >Last Tuesday, George Bush delivered a major address on his plan to fight terrorism with democracy in the Arab world. On the same day, McDonald's launched a massive advertising campaign urging Americans to fight obesity by eating healthily and exercising. Any similarities between McDonald's "Go Active! American Challenge" and Bush's "Go Democratic! Arabian Challenge" are purely coincidental. Sure, there is a certain irony in being urged to get off the couch by the company that popularised the "drive-thru", helpfully allowing customers to consume a bagged heart attack without having to get out of the car and walk to the counter. And there is a similar irony to Bush urging the people of the Middle East to remove "the mask of fear" because "fear is the foundation of every dictatorial regime", when that fear is the direct result of US decisions to install and arm the regimes that have systematically terrorised for decades. But since both campaigns are exercises in rebranding, that means facts are besides the point.< Link
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]
