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The rhetoric of breakthroughs in the communication of science: Essay by António Fernando Cascais (Communication Sciences Department, Universidade Nova de Lisboa).
Intro: >There is a controversy in the practice of science communication where it is commonplace to claim that the presentation of scientific results is more important than the explanation of the scientific process. In this article I elaborate the idea of a “rhetoric of breakthroughs” which consists of:
a) representing scientific activity by its products;
b) confining the scientific processes to the attainment of final and cumulative results;
c) exclusively isolating the results which are evaluated a posteriori as being successful applications (breakthroughs).<
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posted by johannes, Saturday, March 19, 2005

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monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993.
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