New monochrom content // Experience the Experience: Let's potlatch the experience’s own country - and its northern neighbor: monochrom's USA/Canada West Coast Tour, June/July 2005.
Why? So-called "experience" is a highly Anglo-American term. Roughly speaking, everything is plugged as "experience". Whether it is a "dining experience" in a restaurant or the "Disney experience" in Orlando or "experience the sorrow and tragedy of Ground Zero" in New York City... everything has to be made "experiencable" or presented as an "experience". Yet there is not even a word for it in German. monochrom now has the idea of conveying a total of 7 new "experiences" to the local population in three North American cities, making them "experiencable" in performances and events.
The Experiences: Experience The Experience Of Being Buried Alive (June 14: Los Angeles, June 30: Vancouver, July 8: San Francisco) // Experience The Experience Of An Illegal Space Race (June 25: Los Angeles) // Experience The Experience Of Growing Money (July 10: San Francisco) // Experience The Experience Of A Magnetism Party (June 18, Los Angeles) // Experience Ehe Experience Of Catapulting Wireless Devices (July 16, San Francisco) // Experience The Experience Of A Brick Of Coke (June 21: Los Angeles) // Experience The Experience Of 1 Baud (July 22: San Francisco)
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]
