In September 2003 monochrom's Johannes Grenzfurthner (Vienna) discovered a notice in the display window of an outlet of the photo chain „Glamour Shots“ (Altamonte Springs Mall, Altamonte Springs, Florida). The notice indicated that there was a special offer on getting a patriotic photograph taken -- wearing a fireman's uniform. Johannes Grenzfurthner saw the chance of a lifetime and grabbed it. Link (larger picture)
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]