Is Knowing The Cultural Reference Better Than The Culture Itself? Quote: "The traditional benefits of entertainment were the pleasures of the experience. For that, you had to see the movie, read the book or hear the CD. These were — and are — powerful pleasures, powerful enough to make entertainment a multibillion-dollar industry. But as society has grown more complex and the information we can know has grown exponentially, knowingness — the idea of being in the know and of having the expertise to navigate through the haystacks of available information to find the needles — has come to provide an arguably more satisfying form of gratification. That's why the knowingness industry, including the Internet, seems more vital than the entertainment industry. Google is the new metaphor for fulfillment." Link
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]
