monochrom


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monochrom interview // monochrom on VernissageTV / Part 2: Quote: >>Johannes Grenzfurthner talks about the different backgrounds of the monochrom team and "Brandmarker", one of the projects monochrom got a lot of publicity for. The attempt to evaluate the actual power of brands by making Austrian people draw a total of twelve logos from memory led to some interesting conclusions, at the same time funny and disillusioning. Johannes Grenzfurthner: "They are like one way communication. Only designed to be recognized but not to be reproduced." Interview with Johannes Grenzfurthner at the monochrom office in Vienna, January 24, 2006, part 2.<<
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posted by johannes, Thursday, February 02, 2006

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monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993.
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