monochrom review // monochrom mention in "Pranks 2" review: V. Vale's RE/Search Publications will soon release "Pranks 2", the follow-up to their legendary "Pranks" book (published 1988). monochrom is featured with Georg Paul Thomann. Eye Weekly mention our interview in their review.
Art makes up the final section of Pranks! 2, with the funniest stunt courtesy of Georg Paul Thomann. A member of the Viennese Actionists and peripherally involved in early punk, Thomann is a complete fabrication. He was invented as a project for the Sao Paulo Biennale by the Austrian art collective Monochrom. As they say in their interview, "It's not the first time a fake artist was invented but it's the first time a fake artist represented a whole country at a giant art fair." Take that R. Mutt. Monochrom spent the entire event dodging the press and curators who wanted to meet Thomann, deflecting by claiming, "He's just sitting in his hotel room. We're rather happy he doesn't show because he's quite an asshole." Soon after, curators were claiming to have known the reclusive artist for years. It was a successful prank because social form and pretense were illuminated with a giddy light and for one moment the playing field was levelled. Not with an explosive-laden van, but by inspiring a new perspective.
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]