Stewart Brand Meets The Cybernetic Counterculture: By Fred Turner.
Intro: >>Brand worked off and on with USCO as a photographer and a technician between 1963 and 1966, living at the Garnerville church for short periods between his travels. Within USCO, he encountered the first stirrings of the New Communalist movement. Like Cage and Rauschenberg, the members of USCO created art intended to transform the audience's consciousness. They also drew on many diverse electronic technologies to achieve their effects. Strobe lights, light projectors, tape decks, stereo speakers, slide sorters—for USCO, the products of the technocratic industry served as handy tools for transforming their viewers" collective mind-set. So did psychedelic drugs. Marijuana and peyote and, later, LSD offered members of USCO, including Brand, a chance to engage in a mystical experience of togetherness. And USCO's work did not stop at the end of each performance. Gathering at their church in Garnerville, and then again at performance sites around the country, the members of USCO lived and worked together steadily for a period of years. Like a cross between a touring rock entourage and a commune, USCO was more than a performance team. It was a social system unto itself. Through it, Brand encountered the works of Norbert Wiener, Marshall McLuhan, and Buckminster Fuller—all of whom would become key influences on the Whole Earth community—and began to imagine a new synthesis of cybernetic theory and countercultural politics.<< Link
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