monochrom: "When I was asked to write about new economy"
We at monochrom were asked to write an article about "New Economy" for the print magazine of an Austrian internet service provider. Well, monochrom member Frank Apunkt Schneider sat down and wrote a short essay.
New economy and neo-liberalism are commonly used terms that are meant to describe certain ways of change in professional (working) life. As buzzwords they omit all pressures to analyse what they are meant to describe. This text, too, will not discuss them in a useful way, as it has to satisfy the crypto-neoliberal demand of "readability, fluffy, so please no academic language" (to quote the commissioning E-Mail sent to me). So let us indeed stick with the desirably vague; neo-liberalism describes what it is commonly understood as, or not. In any case: The fundamental change that these buzzwords are meant to describe really describes the change in work terminology. [...]"
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monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]