Let's start by destroying a metaphor. Your brain is not a bathtub with neuron spigots for neurochemicals labeled "happy" or "pleasure." In fact, the chemicals themselves are valueless and are often used in rather unrelated sections of the brain and body. Dopamine is no different, but we're just gonna focus on it’s function in the reward and learning system.
In the spirit of accessible and interesting approaches to science, I've constructed an little neuro-allegory entitled "The Shrine of Wa-King and the Dopa-monks".
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]