The movie theatre business isn't so much about movies any more. Sure, what's up on the screen is still key to getting your bum in the seat. But how much you spent on that snack in your hand is now crucially important, as are the advertisements you watch before the show, and the loyalty card that you used to pay for tickets. And it may not even be a movie you're watching.
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]
