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Wired, Arse Elektronika and "Why Your Boss Should Send You to Sex Conferences"

Wired's Regina Lynn writes:

When it comes to technology, it's the great unfulfilled needs that matter most. That's where the next fortunes will be made. But if you're in the tech biz, how do you know what users want if you're hanging out with techies all the time?

You turn to sex. Here are seven reasons why your tech company should send you to sex conferences like Sex 2.0, Arse Elektronica and Sex in Video Games rather than to mainstream events like this week's Web 2.0 Expo.

Link

posted by johannes, Wednesday, April 30, 2008

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monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993.
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