He gave a speech a while ago that centered on googorama, but discussed other aspects of contemporary arts' production related to digital, net.art, photography and so on. I have just translated his speech to english and I feel almost obliged to have it get back to you, since you sort of started the whole process, you can find a PDF of the translation here: rhwinter.com/tadeu_chiarelli_en.pdf (I've also posted it back to Rhizome: http://rhizome.org/discuss/view/26641 )
I feel this is especially relevant to you since monochrom is cited directly, and also because Chiarelli implies how important these means of communication are for understanding the unfolding of contemporary arts' (hi)story and production.
Well, hope you have the time to read and enjoy it.
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]