Zizek contends that today's racism is just as reflexive as every other part of postmodern life. It is not the product of ignorance in the way it used to be. So, whereas racism used to involve a claim that another ethnic group is inherently inferior to our own, racism is now articulated in terms of a respect for another's culture. Instead of "My culture is better than yours", postmodern or reflexive racism will argue that "My culture is different from yours". As an example of this Zizek asks "was not the official argument for apartheid in the old South Africa that black culture should be preserved in its uniqueness, not dissipated in the Western melting-pot? (The Fragile Absolute, or Why the Christian Legacy is Worth Fighting For) For him, what is at stake here is the fethishistic disawoval of cynicism: "I know very well that all ethnic cultures are equal in value, yet, nevertheless, I will act as if mine is superior". The split here between the subject of enunciated ("I know very well...") and the subject of the enunciation ("...nevertheless I act as if I didn't") is even preserved when racists are asked to explain the reasons for their behavior. A racist will blame his socio-economic environment, poor childhood, peer group pressure, and so on, in such a way as to suggest to Zizek that he cannot help being racist, but is merely a victim of circumstances. Thus postmodern racists are fully able to rationalize their behavior in a way that belies the traditional image of racism as the vocation of the ignorant.