He already did one about a year ago for a brand of beer, and this one's now for a chocolate bar. I'm not going to start moaning about how big corporations want to make a buck out of skateboarding, I really don't care - in this instance. Because it's Ty. I guess if you can get good money and backing to make incredibly beautiful commercials, then you should go for it.

The beauty of this one is that there's no messing around with CGI. It's just thousands of brown balloons being blown up and blown about by giant hair-dryers. It's that kind of vision and playfulness that I have always admired in Spike Jonze's work, and I can't help but feel that it must have rubbed off from Jonze onto Evans. Jonze, of course, is very involved in the entire Crailtap/Girl-Family.

UPDATE: Oh. Right. I just found out about Dave England (remember Jackass?) having done this thing before. Ty openly says he saw that youtube-video. I still maintain, however, that the way how it was filmed, edited and executed is so special about it. I guess Ty took it and put his stamp on an awesome idea. Rumours are that Dave saw some money for the idea, too. It's all good.

N.B.: This is the director's cut and NOT the final version that is aired on TV. The link pushes you straight onto Evan's website. He's currently filming the full-length Chocolate Skateboards ideo. No pun intended.

Link (.mov)

And don't you think this is a viral-video post.