Bruce Springsteen's Born in the USA turns 25 this year. The iconic song is perhaps one of the most misunderstood pieces of art in the history of global popular culture. Read it carefully, and it conveys a message that is at odds with the mythology and misplaced anti-Americanism that surrounds it. It is worth reflecting on both the history of the song and how the message it contains is as relevant in 2009 as it was in 1984. We may also reflect on how, in recent years, Springsteen has thrown his own legacy into question, as one-time voice of the working classes, by engaging in commercial activities that have disappointed loyal fans (and added a new layer of complexity to our understanding of the relationship between artist, art and fan).
Born in the USA is one of a small number of songs, films or television programmes (produced in large part in the United States) that can generate near-physical negative reactions with a mere mention of the title. (Films like Rambo and TV shows like The Jerry Springer Show fall into this category.) When the song was released, my own response to Springsteen’s creation, as a 15-year-old American boy living in the United Kingdom, was in line with those of many of my British friends: bemusement and indignation toward what appeared to be little more than a mindless anthem trumpeting the virtues of patriotism and American egomania. The song was brash, bragging and – to the irritation of people who despised the politics of Thatcher and Reagan – amazingly popular.
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]