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Disney, Casino Capitalism and the Exploitation of Young Boys

Casino capitalism may be getting a bad rap in the mainstream media, but the values that nourish it are alive and well in the world of Disney. As reported recently in a front-page article in The New York Times, Disney is in the forefront of finding ways to capitalize on the $50 billion dollars spent worldwide by young boys between the ages of 6 and 14. As part of such efforts, Disney has enlisted the help of educators, anthropologists and a former researcher with "a background in the casino industry" to not only study all aspects of the culture and intimate lives of young boys, but to do so in a way that allows Disney to produce "emotional hooks" that lure young boys into the wonderful world of corporate Disney in order to turn them into enthusiastic consumers.

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posted by johannes, Saturday, April 18, 2009

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monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993.
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