Guerrilla communication tries to understand the processes by which the media come up with social frameworks of behaviour and perception. And by understanding what's going on here it also tries to introduce tiny symbolic changes to that system in order to make people suspicious of the information, wanting to understand the ideological structure and goal it transports. Guerrilla communication urges us to reconsider what we believe (and also what we believe to believe) and whom we do believe and why. Moreover, it tries to point out that media is forcing Gleichschaltung ("alignment") onto people, by censoring facts that don't fit in the picture. And it tells us that information and the media should be free. Maybe one should mention Wikipedia in this context. But most of the people involved do not realise that there's no such thing as free media in a capitalist bourgeois and liberal society. A free good on the free market would be either a nice gadget, a simple free-be, a marketing tool for something else or merely a paradox. If you disagree feel free to come up with an existing example which doesn’t fit in any of these categories.