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Clive Thompson on the Future of Reading in a Digital World

Books are the last bastion of the old business model—the only major medium that still hasn't embraced the digital age. Publishers and author advocates have generally refused to put books online for fear the content will be Napsterized. And you can understand their terror, because the publishing industry is in big financial trouble, rife with layoffs and restructurings. Literary pundits are fretting: Can books survive in this Facebooked, ADD, multichannel universe?

To which I reply: Sure they can. But only if publishers adopt Wark's perspective and provide new ways for people to encounter the written word. We need to stop thinking about the future of publishing and think instead about the future of reading.

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posted by johannes, Monday, June 15, 2009

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monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993.
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