Cognitive psychologist Gordon H. Bower of Stanford University answers:
Identifying, correcting and averting our memory errors are part of a cognitive process called memory monitoring. Incorrect associations can be tough to change, but we can use techniques to retrain our brain.
When strong habits impede our ability to acquire a desired new habit or association, we experience a common phenomenon known as proactive interference. Wrong associations appear in common spelling errors such as "wierd" for "weird" and "neice" for "niece." Persistent mistaken connections also can cause embarrassing errors, such as calling a man's second wife by the name of his first. Interference is stronger the more previous wives you've had to deal with, and it is more difficult to overcome the stronger the habits are.
monochrom is an art-technology-philosophy group having its seat in Vienna and Zeta Draconis. monochrom is an unpeculiar mixture of proto-aesthetic fringe work, pop attitude, subcultural science, context hacking and political activism. Our mission is conducted everywhere, but first and foremost in culture-archeological digs into the seats (and pockets) of ideology and entertainment. monochrom has existed in this (and almost every other) form since 1993. [more]
