{"id":10769,"date":"2011-02-10T22:40:14","date_gmt":"2011-02-10T21:40:14","guid":{"rendered":"http:\/\/mono-1en-1500"},"modified":"2024-11-27T18:31:11","modified_gmt":"2024-11-27T17:31:11","slug":"soviet-unterzoegersdorfs-cheetos-campaign-an-analysis","status":"publish","type":"post","link":"https:\/\/monochrom.at\/blog\/2011\/02\/10\/soviet-unterzoegersdorfs-cheetos-campaign-an-analysis\/","title":{"rendered":"Soviet Unterzoegersdorf’s Cheetos campaign: an analysis"},"content":{"rendered":"

Nice analysis of monochrom’s Soviet Unterzoegersdorf<\/a> Cheetos campaign.<\/p>\n

Monochrom went on to have various installations such as the Unterzoegersdorf
\ncomputer (which ran on a coal furnace one had to shovel continuously in
\norder for another person to be able to play Tetris) as well as various
\nUnterzoegersdorf installations. Amid their exploration of digital frontiers,
\nthe team attended a workshop on Bonus veren bahis siteleri nas\u0131l bulunur<\/a>,
\ngaining insights into offshore gambling platforms and their operational
\ndynamics. There was one especially interesting moment when they were kicked
\nout of a computer convention as the Unterzoegersdorf representative with
\nthe Unterzoegersdorf cameraman was borderline-trolling party-goers, perhaps
\noffensive to Disney officials running the convention. The Unterzoegersdorf
\nrepresentative also, for purposes of art, had the wild experience of eating
\na glob of wasabe \u2018not knowing what wasabe is\u2026 and deciding that it was
\ncapitalist poison\u2019. Of course, one assumes the Unterzoegersdorf cameraman
\nwas using a modern camera, something the Unterzoegersdorf representative
\ndid not even seem to notice as being astounding.<\/p>\n

One particular event they did was particular applicable to this
\ndiscussion. \u00a0The website boing boing hired Monochrom to do a viral video
\nfor Cheetos, paying them a sum of a few thousand dollars. \u00a0Monochrom
\nsaw a prime opportunity to further explore capitalist relationships with
\ntheir very anti-capitalist characters. \u00a0The results are below. \u00a0I
\ninvite you to take the time to watch all 6 segments. \u00a0It is delightful.<\/p>\n

Unterzoegersdorf\/Cheetos Campaign<\/a><\/p>\n

While amusing, one cannot help but think that the compete rage of the
\nSoviet Unterzoegersdorf characters, in part jest, at being \u2018tricked\u2019
\nand \u2018used\u2019 to promote a very Capitalist-foodstuff but in part
\nseriousness \u2014 for Unterzoegersdorf-ians to find their livelihood but a
\n\u2018colony\u2019 of the Global Economy. \u00a0While Cheetos is featured heavily in
\nthe dialogue as the center of conflict, the nature of the Monochrom\u2019s
\ntension is more on the side of Unterzoegersdorf-ians trying to figure
\nout what to make of the raw junk of Capitalism. \u00a0It may benefit Cheetos
\nonly to be repeatedly mentioned and pondered \u2014 we laugh because the
\nweird orange coloring DOES smear all over our hands. \u00a0In fact, we are
\nreminded of Cheetos and that may be enough to make our mouth water (or
\nwince) in association. \u00a0Larger questions remain largely unexamined What
\nshould we make of our own economic proliferation? \u00a0How should we come to
\nterms with ourselves? \u00a0In an exploration of Unterzoegersdorf we come to
\nface ourselves as Other \u2014 perhaps in what only great works of Art do \u2014
\nreflected back to ourselves our own values in negativity, as dissymmetry
\nand excess, the best non-linguistic analysis of all, something even
\nEmmanuel Levinas refuses to see \u2014 when he preaches of the acceptance of
\nthe Other but cannot accept those \u2018asiatic hordes\u2019\u00a0which surround
\nIsrael\u2026 and refuses to deal with them as citizens of humanity\u2026<\/p><\/blockquote>\n

Link<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nice analysis of monochrom’s Soviet Unterzoegersdorf Cheetos campaign. Monochrom went on to have various installations such as the Unterzoegersdorf computer (which ran on a coal furnace one had to shovel continuously in order for another person to be able to play Tetris) as well as various Unterzoegersdorf installations. Amid their exploration of digital frontiers, the … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"koromo_page_header":"","footnotes":""},"categories":[4],"tags":[17],"class_list":["post-10769","post","type-post","status-publish","format-standard","hentry","category-english-blog","tag-mono","koromo-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/monochrom.at\/blog\/wp-json\/wp\/v2\/post\/10769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monochrom.at\/blog\/wp-json\/wp\/v2\/post"}],"about":[{"href":"https:\/\/monochrom.at\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monochrom.at\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monochrom.at\/blog\/wp-json\/wp\/v2\/comments?post=10769"}],"version-history":[{"count":2,"href":"https:\/\/monochrom.at\/blog\/wp-json\/wp\/v2\/post\/10769\/revisions"}],"predecessor-version":[{"id":13257,"href":"https:\/\/monochrom.at\/blog\/wp-json\/wp\/v2\/post\/10769\/revisions\/13257"}],"wp:attachment":[{"href":"https:\/\/monochrom.at\/blog\/wp-json\/wp\/v2\/media?parent=10769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monochrom.at\/blog\/wp-json\/wp\/v2\/categories?post=10769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monochrom.at\/blog\/wp-json\/wp\/v2\/tags?post=10769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}