monochrom’s “Title Sequence” is laser print of a bootleg photographic image in mounted frame; 33×33 cm.
Created for MULTImART.
In this age of digital reproductivity, the aura of art is in bad shape.
Image sharing! Collapse of context! Randomness! Loss of significance!
monochrom, who have always had a fondness for written-off media, will
put back into focus the contextualisation of artworks. We guarantee
that every piece of this edition will have its individual autonomous
caption! Each object of the replicated image motif is going to be
thoroughly recontextualised and individually entitled! Profit of
distinction for our hyperindividual clientele! Captions of the world,
unite!
More artists who participate in MULTImART: Maria Anwander, Alfredo Barsuglia, Albért Bernàrd, Pablo Chiereghin, Regula Dettwiler, Christian Eisenberger, Aldo Giannotti, Sofia Goscinski, Franz Graf, Siggi Hofer, Johanna Kandl, Nicolas Mahler, Perfekt World, Roman Pfeffer, Wendelin Pressl, Stylianos Schicho, Leander Schönweger, Kamen Stoyanov, Sophia Süßmilch, tat ort (Berlinger, Fiel), Corina Vetsch.
Curator: eSeL.
When, where?
MULTImART @ VIENNAFAIR: September 20-23, 2012 @ Reed Messe Vienna.
MULTImART @ VIENNA ART WEEK: November 5-25, 2012 @ several shop windows at Gumpendorfer Straße, Vienna.