Crowdratting works: “Die Gstettensaga: The Rise of Echsenfriedl”

“Die
Gstettensaga: The Rise of Echsenfriedl”
contains a text insert similar
to watermarks used in festival viewing copies: “This viewing copy is
provided for awards consideration only.” The text insert asks the viewer
to report the film as copyright infringement by calling a premium-rate
phone number (1.09 EUR/minute). The film aired on Austrian national
television in March 2014. Art group ‘monochrom’ co-financed the film
with proceeds from the premium-rate number. They call this new strategy
‘crowdratting.’

More trivia: here.

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